Big marketing data broker Acxiom has relaunched Digital Impact, it’s email and cross-channel marketing platform, under the new name Acxiom Impact. Aside from creating a closer brand affinity
with the Acxiom name, the reboot includes revamped services aimed at “sophisticated enterprise marketers.” Among other things, it provides customers with data integrations from more than
200 partner companies powered by Acxiom’s LiveRamp Connect.
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