Well, as the headline might suggest, it’s this story, literally. The story is about a new predictive email marketing platform being launched by Berlin-based AVARI, which combines
real-time predictive algorithms to send the most personally relevant content to an email subscriber. The platform, which AVARI calls “Next Best Content,” leverages automation to serve the
most relevant content from from a brand’s stack to each consumer on their list. Maybe they should have called it “Best Content.” I mean, who wants the “next best”
anything?
Read the whole story at VentureBeat »