Around the Net
US Seen As 'Mobile First' Market
- Mobile Marketer, Friday, July 17, 2015 12:30 PM
The United States, Canada and Britain are now mobile first – and increasingly mobile only - in terms of digital consumer behavior, but not all content is keeping up, according to a
new report from comScore. ComScore’s Global Mobile Report found that the U.S. has the highest skew of usage time towards mobile, with 61 percent of time spent on mobile versus 39
percent on desktop. Digging deeper in usage habits, comScore found that smartphone apps account for 43 percent of usage time in the U.S., desktop 39 percent, smartphone browser 6 percent, tablet apps
10 percent and tablet browser 2 percent.
