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46% of Small Businesses Use Email Marketing

Forty-six percent of small businesses are using email marketing, according to a new survey from Wasp Barcode which includes feedback from more than 1,000 startups. The research revealed that email was second only to social media, which 61 percent of small businesses are actively engaged with. According to the study, the majority of startups spend less than 4 percent of their revenue on marketing.

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