Reebok may have bounced back. Adidas’s latest quarter shows an improved performance overall, helped along by a massive injection of marketing budget in the US. But the brand lags behind rivals. Sales for Reebok in Western Europe were up 17% year on year to €105 million. By comparison, Nike made $1.3 billion (£833m) in Western Europe over the same period across apparel, equipment and footwear.