• by Steve McClellan  @mp_mcclellan, July 28, 2015

Zurich-based Aryzta, the owner of Otis Spunkmeyer, the food service and fundraising cookie brand, has hired ad agency Nail Communications to launch its new line of baked treats as part of a strategy to increase its retail presence.  The account was awarded after a formal review. “We’re not only expanding the way that people can enjoy Otis Spunkmeyer with new foods, but also the places they can find our range of cookies, snack cakes and other baked treats,” said Kristina Dermody, Brand President, Arytza.  “Nail Communications will create a campaign that will make sure our new brand journey is given the best start possible in 2015.” The campaign will include TV, print, outdoor, social and digital. Nail is based in Providence.