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Yelp, Time For A Takeover?

Investors are calling for Yelp to merge with another big company after posting second-quarter loss. They say it's the only way for the company to remain relevant in advertising. Reports suggest Google has also put pressure on Yelp in changing the way restaurants listings appear on search engines. Yelp enables businesses to deliver targeted search advertising to large local audiences through its Web site and mobile app, and promote sponsored search results.

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