A report in Wired magazine showed how hackers got into a Jeep Cherokee’s software system where they could control all aspects of the car. Shocking? Consider, Google’s self-driving cars have been around for a while.
While we have been worried about personal information getting into the wrong hands -- via hacking of laptops, mobile devices, or otherwise — we could start to worry about the sophisticated software inside other devices. Should we start to fear hacks into our TV sets?
Perhaps not much of personal information would be in jeopardy here. No matter; lots of hacking is about nuisance and general disruption.
New smart TV technology already points in this direction: Samsung TV sets have the ability to store viewers’ private conversations when they’re using voice-recognition remote controls. So what’s next?
TV networks already have their own sly methods of manipulation, which don’t involve hacking. Many have stuffed more commercials in-between shows. Other platforms have been “speeding up” shows like “Seinfeld” to add more commercials.
As ratings erosion continues, TV networks will increasingly need to find ways of promote their new shows. Networks won’t go so far as to “hack” into your TV sets and/or remotes -- but never fear, new ways to get you to watch shows and commercials are coming.
For consumers, traditional TV has been all about choice -- and they’ll want more. But TV networks will want something in return.