Time Inc. has raided some of the auto industry’s top journalists to staff its new vertical publishing play, “The Drive.” The team includes:
The BBC’s Jonathan Schultz, who will serve as deputy editor of “The Drive.” Before BBC Autos, Schultz was an editor at TheNew York Times’ “Wheels” blog.
New York Times and Detroit Free Press regular Lawrence Ulrich, who will serve as “The Drive’s” chief auto critic.
Cycle World and Road & Track contributor Chris Cantle, who will serve as “The Drive’s” West Coast editor.
Road & Track, XCar and Maxim regular Max Prince, who will serve as “The Drive’s” senior editor.
Former Playboy and Maxim Executive Editor A.J. Baime, who will serve as “The Drive’s” editor-at-large.
A number of other top automotive journalists were announced in other writing and staff positions for the new Time Inc. destination, which was announced earlier this month.“The Drive will be a premium destination that marries the best of the Internet with the best in-depth automotive storytelling complete with lush imagery and immersive multimedia content — for this reason, we wanted to begin by hiring some of the most ambitious and renowned journalists in the world of automotive culture,” editor Mike Guy stated.