AdExchanger on Tuesday reported that ad tech firm Tremor Video has added a real-time reporting dashboard into its supply-side platform (SSP). The new technology is being used by publishers such as
Scripps-owned Newsy.
Newsy is using the service to bolster its programmatic operation by “rewiring its yield management provisions to help prioritize programmatic directs vs. open
auction deals,” per AdExchanger.
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