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Wendy's, DQ Open 'Labs' To Experiment With Millennial Ideas

Both Wendy’s and Dairy Queen have recently opened new research labs to figure out new ways to appeal to younger consumers. The new Wendy’s lab, the 90° Lab, focuses on mobile ordering, mobile payment, and special mobile offers via a new loyalty program. Dairy Queen’s DQ Bakes! Institute, is food centered, with a goal of growing a menu around higher-quality products, like artisan sandwiches, hot desserts, and snack melts.

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