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American Eagle Moving On Vic's Secret With Bras

  • Forbes, Thursday, August 20, 2015 8 AM

American Eagle's revenue and results are soaring, and much is driven by its Aerie intimates sub-brand. And while AE competes with Abercrombie, Aeropostale, and chains like Forever 21 , H&M and Zara, the Aerie line is giving it a leg up against Victoria’s Secret. The company's proposition for the 9-year-old intimates sub-brand, a line that has helped the company’s profits this year, is sweet, sporty, inexpensive bras, underwear, bikinis and pajamas for teen girls. 

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