Daily Fantasy Sports (DFS) has enjoyed a booming business in virtual ball. In 2015, per the Fantasy Sports Trade Association, an estimated 57 million people in North America will play fantasy sports. About 20% only play in DFS contests, up from 8% in 2013. DFS sites are looking for a way to appeal to groups that haven’t yet played the game. But Draftpot.com, a new competitor, is aiming to win that demographic.