• by July 20, 2004

Rapp Collins Worldwide unveiled a new corporate structure and announced five executive management promotions. In the new structure, ROBERT HORVATH, formerly corporate chief financial officer, has been promoted to the new position of president, Direct Marketing, with all agency operations reporting into him. EDWARD R. MCNALLY, JR., formerly RCW president/chief operating officer, assumes a new role as president, diversified services, where he is responsible for the integration of, and role for, all current and future services and partnerships, as well as overseeing the agency's newly created Corporate Marketing & Communications department. CATHY CLIFT, formerly executive vice president, planning at RC-Dallas, assumes the role of RCW chief planning officer. MARTIN MACDONALD, executive vice president, chief creative officer at RC-Dallas, becomes RCW chief creative officer. Lastly, CAROLINE CHILVERS, who has served as team leader and senior vice president at Rapp Collins-New York, has been promoted to executive vice president of the agency's newly formed Corporate Marketing & Communications department.