Amazon's first Fire phones crashed and burned. The company had said that it would continue with the project. Reportedly it will not: Amazon is shelving phone plans, among other projects, and has apparently laid off engineers from its Lab126 tech center, created to design the Kindle. Lab126 is also responsible for Fire tablets, TV and phone, the Dash button and the Echo speaker/voice-activated assistant. The phone's failure represented a $170 million loss.