To Reach Sports Viewers on the Internet Recently a reader requested some specific information for planning a media buy to reach sports viewers. In hopes that it may be useful to other
planners and buyers, here is some of the data. The Center for Media Research welcomes requests and comments regarding data and information that may be individually or universally helpful.
Top 10
Sports Sites
| Brand or Channel | Unique Audience (000) | Reach (%) |
| ESPN | 3,392 | 4.28 |
| Yahoo! Sports | 1,738 | 2.2 |
| nascar.com | 1,203 | 1.52 |
| MLB.com | 1,197 | 1.51 |
| Sportsline.com | 1,135 | 1.43 |
| CNNsi | 999 | 1.26 |
| NFL Internet Network | 985 | 1.24 |
| NBA Internet Network | 602 | 0.76 |
| FansOnly | 494 | 0.62 |
| NHL | 316 | 0.4 |
| Demographics For Sports Viewers |
| | Composition (%) |
| Male | 70.4 |
| Female | 29.6 |
| Age |
| 2 -
11 | 2.92 |
| 12 - 17 | 10.25 |
| 18 - 20 | 3.93 |
| 21 - 24 | 4.78 |
| 25 - 34 | 23.02 |
| 35 - 49 | 35.48 |
| 50 - 54 | 7.35 |
| 55 - 64 | 8.21 |
| 65
- 99 | 4.07 |
| Income |
| $ 0 - 24999 | 5.37 |
| $ 25000 - 49999 | 25.44 |
| $ 50000 - 74999 | 30.62 |
| $ 75000 -
99999 | 18.48 |
| $ 100000 - 149999 | 11.89 |
| $ 150000 - 999999 | 6.51 |
| No Response | 1.68 |
Source: Nielsen//NetRatings based on audience measurement of more than 50,000
U.S. panelists who have home Internet access.
Audience Measurement Data Week ending April 28, 2002