Around the Net
Consumers Duped By Native Ads
- International Business Times, Wednesday, September 9, 2015 10:54 AM
Most consumers confuse native ads with articles, according to a new study by content marketing firm Contently. For the study, Contently asked 509 consumers to look at native ads from BuzzFeed, The New York Times, the Atlantic, Forbes, the Onion and the Wall Street Journal. Most consumers thought the ads from BuzzFeed, the Times, Forbes and the Journal -- but not the Onion or the Atlantic -- were articles.
