Email campaigns that were targeted at 35 different subscribers generated open rates of 55 percent, much higher than average open rates of 22 percent, according to new research from Constant
Contact. The research, which analyzed more than 100 billion customer emails sent by small businesses in 2014 and 2015, also found that nonprofit organizations see the highest open rates
with an average open rate of 29 percent. B2C and B2B companies produce average open rates of 23 percent and 20 percent respectively.
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