Around the Net

Brands Find New Ways To Target Hispanic Shoppers

With 55 million Hispanics in the U.S., constituting more than half the U.S. population growth from 2000-10, marketers are focusing hard on the demographic. Companies are hiring celebrities, such as Sofia Vergara and Eva Longoria, to endorse their products. Some are offering products and services specifically for Hispanics, and are creating Facebook pages and Twitter accounts to reach Hispanic customers.

Read the whole story at San Francisco Chronicle »

Next story loading loading..