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The Ugly World Of Click Fraud

Bloomberg Businessweek investigates the murky world of click fraud, which will cost the industry an estimated $6 billion, this year. As some unsuspecting advertisers learned last year: “Only 20% of the campaign’s ‘ad impressions’ … were even seen by actual people.” As one of these marketers put it: “You’re just paying for the ad to be served, and there’s no guarantee who will see it, or whether a human will see it at all.”

Read the whole story at Bloomberg Businessweek »

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