- Time, Monday, October 5, 2015 3:08 PM
Alphabet became Google’s parent company Friday, and along with the newest responsibility dropped the tech giant’s "Don’t Be Evil" motto from its Code of
Conduct. Founders Larry Page and Sergey Brin incorporated the slogan shortly after starting Google. Alphabet begins trading Monday using their former ticker symbols of GOOG and
GOOGL, per Time.
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