Sid Holt, executive vice president and editor-in-chief of VNU's Adweek Magazines unit, has been named editorial director of VNU Business Media, the operating unit that encompasses 52 trade
publications, including
Adweek, Billboard and
The Hollywood Reporter, as well as their Web sites and electronic newsletters. VNU has gradually been restructuring its holdings, making it
even more focused on research and data services such as its Nielsen units, and has recently sold off some publishing assets. The company said its business publications have been hit hard by the
advertising recession, but are starting to show an uptick as advertising economy gains momentum.