Extra Space Storage has revamped its email program to make personalized emotional connections with customers, who often need storage space during major milestones in life. The brand worked
with email service provider StrongView to help clean up its lists and optimize its email for mobile. In addition the two companies work dot create customer personas in order
to send more targeted messaging. After doing so, the company saw a 50 percent lift in its attributed conversion rate for email.Read the whole story at Direct Marketing News »