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Kenshoo Shows Search Spend Up, CPCs Down In Q4 2015

  • Kenshoo, Monday, October 19, 2015 2:44 PM
The cost per click for search took a slight dip sequentially and year-on-year, according to Kenshoo data. The data reflects changes in its clients activities. It shows a 9% drop in the cost per click for Q3 2015 compared with the prior quarter, and 7% drop, compared with year-on-year, although spend rose 1% and 8%.

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