According to mobile marketing company Optimove, mobile gaming players convert to paying players about 1.9 times faster than online Web players, VentureBeat reports. Mobile gamers also make a second
payment 1.5 times faster than Web players, play 1.6 times more days a month, and initiate 1.4 times more games. Social casino games are expected to generate $3.4 billion in revenue in 2015.
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