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General Mills Starting VC For Food Statups

  • Fortune, Friday, October 23, 2015 8 AM

General Mills is launching a new venture capital arm supporting startups with big prospects in the CPG category. A General Mills business unit called 301 Inc. will take investment stakes in the regional startups that are looking for capital to grow. “We have found that more and more innovation was coming from small companies,” says John Haugen, VP of 301 Inc. “There were ways for us to partner and provide growth capital.”

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