Around the Net
Location-Based Marketing Drives Big Bucks, Engagement
- Destination CRM, Friday, October 23, 2015 5:16 PM
According to Asif R. Khan, president of the Location Based Marketing Association, which convened for its annual regional meeting in Chicago this week, location-based marketing will be a
$43.3 billion market by 2019.
Mobile is not the only location channel, which includes display advertising and billboards among others, said Khan.
The location data that technologies like beacons and WiFi collect should be considered valuable in relation to how it helps marketers drive
engagement and revenue.
Unfortunately, the data that is collected often comes in different formats, which means that companies have to be able to merge and analyze that data in a workable way.
