Around the Net
Android Pay Hopes To Get Sticky With Coca-Cola
- Venture Beat, Tuesday, October 27, 2015 8 AM
To make its new mobile payments service attractive to consumers, Google needs to incentivize users. Android Pay, launched in early September in the U.S. to take on Apple Pay, will soon include new loyalty programs for brands like Coca-Cola, per Google’s SVP of ads and commerce, Sridhar Ramaswamy. Apple introduced the ability to store loyalty cards in Apple Pay for the likes of JC Penney, Kohls, Walgreens, and Dunkin’ Donuts. But the Coca-Cola partnership is a bit different.
