Mediabrands Acquires 'Media Experts,' Gains Canadian Expertise

Interpublic’s Mediabrands unit has agreed to acquire Canadian media planning and buying agency Media Experts.

Terms were not disclosed, but the 150-person organization will continue to operate autonomously following the acquisition.

Media Experts Founder-CEO Mark Sherman will continue in that role, but will also join IPG’s senior management team in Canada led by Harvey Carroll, CEO Canada, IPG Mediabrands.

Sherman founded Media Experts in 1981 in Montreal and has grown the business to include offices in Toronto and Vancouver.

Palazzo Investment Bankers served as financial advisor to Media Experts.



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