Around the Net
Lawyers See Promise in Email Newsletters
- The National Law Review, Friday, October 30, 2015 8:35 AM
Email newsletters are one of the best ways for lawyers to connect with clients and reach prospects, according to a new report from MailerMailer. The research, which looked at 1.1 billion email newsletters across 34 different industries sent in 2014, revealed that law firm email newsletters generated an average 14.6% open rate, 1.7% click-through rate and 12% click-to-open rate.
