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Lawyers See Promise in Email Newsletters

Email newsletters are one of the best ways for lawyers to connect with clients and reach prospects, according to a new report from MailerMailer. The research, which looked at 1.1 billion email newsletters across 34 different industries sent in 2014, revealed that law firm email newsletters generated an average 14.6% open rate, 1.7% click-through rate and 12% click-to-open rate.

Read the whole story at The National Law Review »

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