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B2B Journalists Reveal Concerns Over Advertiser Pressure
- Press Gazette, Wednesday, November 4, 2015 6:43 AM
Several b2b journalists have expressed concerns over having to "kowtow to advertisers" in a Press Gazette survey. More than 700 journalists took part in an anonymous online questionnaire, launched to mark Press Gazette's 50th birthday One reporter said there was "pressure to kowtow to advertisers" and another complained of "sponsorship influence on reporting." One editor listed a problem as: "Pressure to choose editorial content based on commercial and advertising reasons rather than what readers will enjoy."
