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SilverPush Deploys Sound-Based Tracking Technology In India

  • Forbes, Thursday, November 19, 2015 1:50 PM

Forbes reporter Thomas Fox-Brewster looks at SilverPush, which uses inaudible sound beacons to track people. The company places the sound in a TV ad that can be recognized by a mobile app with SilverPush's beacon. "Once the sound is heard, the application knows what the user is watching," Fox-Brewster writes. The tracking technology, which has riled privacy advocates, is currently used only in India, according to Forbes.

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