• by Sara Guaglione , November 20, 2015

NME has appointed Charlotte Gunn to the role of digital editor, where she will lead the British music magazine’s digital growth strategy across mobile, desktop, social and native apps.

Gunn will also be tasked with the development of digital brand extensions and new product launches.

"This is the brand that got me into music, so to now be tasked with helping [Mike Williams, editor in chief of NME] and the team drive its digital growth is an absolute honor,” she stated.

Gunn is currently audience development manager for Time Inc. UK’s lifestyle brands, specializing in search, social and CRM growth strategies.

“This is an absolutely key appointment for NME and reinforces our commitment to the digital-first strategy that we outlined in July,” Williams stated.

Gunn has over nine years’ experience working in digital publishing, working on the launches of Red Online and goodtoknow. She was appointed editor of goodtoknow in 2011 and soon after, the brand became the UK’s No. 1 women’s lifestyle site, with yearly traffic growth increasing by 150%.

She replaces outgoing Greg Cochrane. Cochrane left just before NME relaunched as a free weekly magazine in September.

In July, NME announced its brand transformation and stated that the publication would “increase its content output and range, with new original as well as curated content appearing across all platforms, including print." Other highlights will include an expansion in live events, video franchises and greater social engagement with users.