Acura has been around for 30 years, and hasn't been able to hammer out a clear identity for much of that time. And it has had mixed success on the product front. One thing the automaker
won't do is follow Hyundai's strategy of creating a luxury sub-brand. John Mendel, EVP of American Honda, said the brand will focus on its strengths in the crossover market while fixing its weak
sedan lineup.
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