Online Sports & Recreation Sites, Deep drill-down for Online Sports & Recreation Sites, Reader Demographics, Advertisers, Ad Types, Sizes and Delivery
Top Online Sports
Destinations, at Home Week ending Dec. 26, 2004 US, Home
| Brand or
Channel | Unique Audience (000) | Active Reach (%) |
| ESPN | 3,559 | 3.35 |
| Yahoo! Sports | 3,223 | 3.03 |
| NFL Internet Network | 3,183 | 2.99 |
| FOX Sports on MSN | 2,203 | 2.07 |
| Sportsline.com | 1,645 | 1.55 |
| AOL Sports | 1,542 | 1.45 |
| SI.com | 1,114 | 1.05 |
| MLB.com | 1,102 | 1.04 |
| CollegeSports.com | 618 | 0.58 |
| NBA Internet Network | 602 | 0.57 |
Source: Nielsen//NetRatings NetView
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Demographic Data for Sports Category Month of November 2004 US, Home
| Target | Audience (000) | Audience Comp (%) |
| Total | 40,928 | 100.0 |
| Male | 23,789 | 58.1 |
| Female | 17,139 | 41.9 |
| Age |
| 2 - 11 | 1,437 | 3.5 |
| 12 - 17 | 4,457 | 10.9 |
| 18 - 24 | 2,983 | 7.3 |
| 25 - 34 | 7,192 | 17.6 |
| 35 -
49 | 13,610 | 33.3 |
| 45+ | 15,847 | 38.7 |
| 55+ | 7,514 | 18.4 |
| 65+ | 2,729 | 6.7 |
| HH Income |
| $ 0 - 24999 | 2,036 | 5.0 |
| $
25000 - 49999 | 9,432 | 23.0 |
| $ 50000 - 74999 | 11,778 | 28.8
|
| $ 75000 - 99999 | 8,265 | 20.2 |
| $ 100000 - 149999 | 5,870 | 14.3 |
| $ 150000+ | 2,876 | 7.0 |
| No
Response | 671 | 1.6 |
Source: Nielsen//Netratings Netview
Data on the Entertainment Industry / Sports Leagues
& Teams Segment Week ending Dec. 26, 2004 US, Home and Work
| Top 20
Advertisers |
| | Impressions (000) | Share of all
Impressions |
| Arizona Cardinals | 2,474 | 15.2% |
| NBA | 2,346 | 14.5% |
| Official College Sports Network, INC. | 1,817 | 11.2% |
| FIFA | 1,160 | 7.1% |
| University of Maryland Terps | 889 | 5.5% |
| Major League Baseball | 849 | 5.2% |
| Butler University
Bulldogs | 595 | 3.7% |
| The University of Tennessee | 523 | 3.2%
|
| Iowa Hawkeyes | 515 | 3.2% |
| World Free Agent Spring Training | 251 | 1.5% |
| National Collegiate Athletic Association | 240 | 1.5% |
| South Carolina Gamecocks | 234 | 1.4% |
| Lextra Management Group | 227 | 1.4% |
| Oregon State University Beavers | 214 | 1.3% |
| International Speedway Corporation | 207 | 1.3% |
| University of Baylor Bears | 197 | 1.2% |
| Arizona State University System | 176 | 1.1% |
| Cincinnati Mighty Ducks | 157 | 1.0% |
| University of North Carolina | 149 | 0.9% |
| Chicago Rush Arena Football | 142 | 0.9% |
| Total | 16,224 | 100.0% |
| Top Ad Sizes |
| Dimensions | Impressions (000) | Share of all Impressions |
| Button #2 | 4,005 | 24.7% |
| Button #1 | 2,406 | 14.8% |
| Full banner | 2,330 | 14.4% |
| Skyscraper | 1,278 | 7.9% |
| Leader Board | 1,254 | 7.7% |
| Wide skyscraper | 882 | 5.4% |
| Half banner | 839 | 5.2% |
| Square button | 760 | 4.7% |
| Vertical banner | 595 | 3.7% |
| Rectangle | 547 | 3.4% |
| Medium rectangle | 436 | 2.7% |
| Square | 315 | 1.9% |
| Micro
bar | 292 | 1.8% |
| Non-standard | 261 | 1.6% |
| Vertical rectangle | 14 | 0.1% |
| Large rectangle | 11 | 0.1% |
| Total | 16,225 | 100.0% |
| Ad
Delivery Types |
| Ad Delivery | Impressions (000) | Share of all Impressions |
| Inline | 15,816 | 97.5% |
| Pop-Under | 327 | 2.0% |
| Floating/Overlay | 78 | 0.5% |
| Pop-Up | 4 | 0.0% |
| Total | 16,225 | 100.0% |
Source: Nielsen//NetRatings AdRelevance
Data on the Web Media Industry / Sports & Recreation Segment Week ending Dec. 26, 2004 US, Home and
Work
| Top 20 Advertisers |
| Company | Impressions (000) | Share of all Impressions |
| SportsCrew Co. | 13,836 | 25.7% |
| PLAYERS INC | 6,874 | 12.8%
|
| Scout.com | 5,682 | 10.6% |
| Yahoo! Inc. | 4,808 | 8.9% |
| CSI, Ltd. | 3,731 | 6.9% |
| SportsByBrooks | 3,268 | 6.1% |
| SportsLine.com, Inc. | 2,292 | 4.3% |
| PGA TOUR, Inc. | 1,927 | 3.6% |
| NYC2012 | 1,764 | 3.3% |
| Major League Baseball | 1,492 | 2.8% |
| Rendition Multimedia, Inc. | 1,267 | 2.4% |
| Time Warner Inc. | 984 | 1.8% |
| Internet Opportunity Entertainment Ltd | 565 | 1.1% |
| The Walt Disney Corporation | 437 | 0.8% |
| ESPN Russell Racing Schools | 362 | 0.7% |
| NBA | 347 | 0.6% |
| Pro Football Weekly, LLC | 264 | 0.5% |
| Student Advantage, Inc. | 255 | 0.5% |
| Perfect Game USA | 251 | 0.5% |
| Baseball Express, Inc | 251 | 0.5% |
| Total | 53,790 | 100.0% |
| Top Ad Sizes |
| Dimensions | Impressions (000) | Share of all Impressions |
| Square button | 15,318 | 28.5% |
| Button #2 | 9,866 | 18.3%
|
| Leader Board | 7,316 | 13.6% |
| Square | 4,921 | 9.1% |
| Wide skyscraper | 3,906 | 7.3% |
| Button #1 | 3,589 | 6.7% |
| Non-standard | 3,255 | 6.1% |
| Medium rectangle | 1,981 | 3.7% |
| Vertical banner | 1,324 | 2.5% |
| Micro bar | 936 | 1.7% |
| Rectangle | 789 | 1.5% |
| Full banner | 220 | 0.4% |
| Half
banner | 218 | 0.4% |
| Skyscraper | 148 | 0.3% |
| Large rectangle | 3 | 0.0% |
| Total | 53,790 | 100.0% |
| Ad Delivery Types |
| Ad Delivery | Impressions (000) | Share of all Impressions |
| Inline | 52,360 | 97.3% |
| Pop-Under | 1,106 | 2.1% |
| Pop-Up | 260 | 0.5% |
| Floating/Overlay | 38 | 0.1% |
| Interstitial | 26 | 0.0% |
| Total | 53,790 | 100.0% |
Source: Nielsen//NetRatings AdRelevance