As 2015 draws to a close, automotive enthusiast publishers continue to expand their online content offerings with new products and partnerships.
MotorsportNetwork.com, an international publication devoted to online audio racing content, announced a strategic partnership with AOL’s Autoblog.com that will allow the two new to share content across their platforms.
Under the terms of the deal, MotorsportNetwork.com’s Motorsport.com flagship site will provide racing-related news and photos from around the world, while Autoblog.com will provide syndicated automotive news, reviews and videos for MotorsportNetwork.com’s Motor1.com auto enthusiast site.
MotorsportNetwork.com’s portfolio of publications includes 15 national and regional editions in 11 different languages, according to the company. For its part, Autoblog has 10.9 million monthly unique visitors, generating 89 million page views per month, according to AOL.
As noted, automotive enthusiast publishers have been rolling out new products at a steady clip in recent months.
In September, Time Inc. launched The Drive, a site devoted to automotive culture produced by the publisher’s new in-house creative collective, The Foundry, with top auto journos, including Jonathan Schultz formerly of BBC Autos; The New York Times and Detroit Free Press contributor Lawrence Ulrich, and Road & Track, XCar and Maxim regular Max Prince.
In August, Motor Trend launched its new OnDemand subscription video service, giving subscribers access to over 1,000 hours of original automotive programming, including racing footage, episodic series, event coverage, historical archives, films, documentaries and television series.
The SVOD is also the exclusive distributor in North America for over 60 live events around the world. Motor Trend publisher TEN: The Enthusiast Network also launched a new print magazine "Roadkill," based on the popular digital video series.
In July, the New York Daily News launched Daily News Autos, a digital content hub and resource for consumers in the market for a new car and auto enthusiasts. NYDN also entered into a strategic partnership with Hearst’s Jumpstart Automotive Group, giving the latter responsibility for advertising on the site and related apps.