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Google Intros Second Line Of Snippets

  • Google, Tuesday, December 8, 2015 9:39 AM
Google has introduced a second line of structured information in snippets that can show with text ads -- structured snippets, which allows advertisers to add another layer of detail into its ads. It enables brands to maintain the core message within the text ads and pull through additional product features, styles, and types as secondary information. The additional structured information serves below the ad, giving people a better sense of the content on your Web site before they click.

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