The emulator feature in Google Chrome enables marketers to make it look like queries come from a specific latitude and longitude. Dan
Hinckley tells us that Google has improved its algorithm to include search results that take into account the geographic location of the user performing a
search query. This means that when someone uses a search engine to search for a store in Huntington Beach, they get the store in Huntington Beach and not a random location. Hinckley details how to
change the location in local search results.
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