Truck owners love country music, and traditionally that meant male truck drivers. But Fiat Chrysler's Ram truck brand has been seeking to win women to its ranks, with country music. Miranda Lambert
and Kellie Pickler are two artists the brand has tapped in recent years to be spokeswomen; it has also run programs with Yahoo and Rolling Stone magazine. Lambert was in an ad this year highlighting
the courage of women -- a spot with an all-female cast and narrator.
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