• by Amy Corr  @MediaPostOTL, December 15, 2015

barrettSF hired Kaitlyn Rikkers as a senior digital media strategist. Rikkers will take an active role in new business and work across all barrettSF accounts, including Yellow Pages, 2K Games, Bleacher Report and Rubio's Coastal Grill. Most recently, she worked at San Francisco shop Yes Lifecycle Marketing, where she was senior digital manager for the Lands' End account. Prior to that, she helped co-found social agency Media Beard, based in the U.K. "More and more, we're looking in nontraditional areas for our hires," said Jamie Barrett, co-founder and executive creative director of barrettSF. "Kaitlyn's non-agency background gives her a unique perspective. Having built her own media company, she also shares our entrepreneurial energy and mindset. She will be a leader at barrettSF."