Around the Net
Humanizing The Brand
- WordStream, Thursday, December 24, 2015 12:40 PM
Brands are made by humans, but those who help us feel an emotion connection to them through marketing messages find the most loyal customers. The difference between marketing that consumers listen to and the marketing easily forgotten or overlooked is the ability to create campaigns in which people can relate. That means humanizing the brand. It will spark a connection between brand and audience, according to Margot da Cunha, who shows us how.
