Around the Net
Beacon Marketing Comes To Trade Shows
- MeetingsNet, Monday, December 28, 2015 9:10 AM
If you and your organization aren’t talking about the Internet of Things yet, you will soon enough. Those of you who have thermostats talking to you at night, or who wear a FitBit 24/7, are experiencing the IoT first-hand. Using a beacon at your meeting? That’s just the tip of what the IoT could mean to meetings and events, says Wilson Tang, vice president of digital experience at FreemanXP, a brand experience agency. Simply put, the IoT is a network of physical objects (things) embedded with electronics, software, sensors, and network connectivity, enabling these objects to collect and exchange data.
