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Burger King Launches Salvo In Cheap Food War
- USA Today, Tuesday, January 5, 2016 8 AM
Burger King will begin selling a five-item meal for $4, a deal that fires back at the recently launched McDonald's McPick 2 and Wendy's 4 for $4 deals. Alex Macedo, president for BK in North America, said the promotion builds on the company's "strategy of bringing people into our restaurants with great-tasting food at an accessible price point.”
