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Derek Zoolander Fuels Fiat Paramount Partnership
- Automotive News, Monday, January 11, 2016 8 AM
Fictive supermodel Derek Zoolander, from the next installment of the eponymous movie, is featured in a Fiat tie-in with the Paramount film, supporting the 500X crossover. Zoolander, played by Ben Stiller, can’t contain himself in the ad after setting off a traffic camera as he drives by in a gold 500X. He then rolls down the window and backs up to take a series of shots while doing his famous “blue steel” pose.
