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Google X To Rebrand

  • Re/code, Wednesday, January 13, 2016 3:03 PM

Google X will take on a shorter name, X, and a nice new logo meant to capture the X blueprint of incubating a radical solution to some of the world's biggest problems. X becomes a miniature Alphabet, sprouting startups with a focus on hardware. Mark Bergen explains in a detailed analysis of the company's future and the future of the projects.

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