Real-Time Daily's Jan. 12 post,
"Smart AdServer, Adsquare Partner To Help
Publishers Segment Audiences," said Smart AdServer competed with Google’s DoubleClick for Advertisers, Facebook’s Atlas and Sizmek. That was a reference to another trade
story speculating on the future of Smart AdServer. The company presently considers its competition more along the lines of DFP, AppNexus and Rubicon.