• by Larissa Faw , January 15, 2016

VSA Partners is naming Ashley Geisheker as associate partner, executive director of production to focus on two primary tasks: building out the shop's new production department and producing work for Hornitos Tequila. Last month, VSA Partners nabbed Beam Suntory's Hornitos Tequila account, which is the second largest Beam Suntory brand behind Jim Beam. Geisheker will be based in Chicago but will frequently travel to VSA's other locations in Detroit and New York. She reports to VSA Partners' William Rosen. Geisheker has experience with alcohol brands. She oversaw the broadcast business at Cavalry, including most notably managing production for the Coors Family of Brands. Geisheker has also held production roles at Y&R and Energy BBDO, working with clients including Wrigley, Hotels.com and Sears. "Ashley's talent and experience bringing integrated ideas to life will be invaluable as VSA continues to win more top tier marketing and branding engagements," says Rosen, partner and marketing practice lead, VSA Partners. "As we connect the dots between branding, marketing, digital and data science, our production department continues to evolve to help deliver our clients holistic solutions executed to VSA's standards."