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Bloggers Tackle the Super Bowl

Cnet, January 26, 2005
Everyone knows Super Bowl ads get the most buzz. Now Madison Avenue is turning to bloggers to learn what all the buzz is about. Internet research companies plan to measure the "watercooler effect" of Super Bowl XXXIX ads by capturing sentiments as they bubble up within the loose collection of diarylike personal Web sites collectively known as the "blogosphere."

Read the whole story at Cnet, January 26, 2005 »

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