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Farewell, AOL?

  • Digiday, Tuesday, January 19, 2016 8 AM

Less than a year after Verizon purchased AOL, the brand may change its name because it is trying to be a player in tech and media, but people still associate its legacy image with email addresses and dial-up Internet. Allie Kline, AOL’s chief marketing officer, said in an interview with "Business Insider" that her company has an image problem, saying that people don’t know that it owns popular publications, like Huffington Post and TechCrunch, or operates ad-tech platforms. 

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