• by Tobi Elkin  @tobielkin, January 19, 2016

On Tuesday, CPXi’s programmatic marketplace division, bRealTime, launched Biddr, a set of header bidding products for publishers designed to enable higher yields and improved operational efficiencies, the company claims.

 There are three integration options:

• Biddr+ is a container solution that allows bRealTime to manage third-party exchanges and SSPs, all competing within one header integration.
• bRT Biddr is a direct integration that allows the bRealTime marketplace to compete in real time against the publisher's current demand stack.
• Biddr API is a solution for publishers who have their own header bidding stack, enabling bRealTime to seamlessly integrate via standard API protocol.

For its non-API integrations, bRealTime guarantees billing off the publisher's ad server in order to ensure fair competition within the publisher's ad stack while driving higher operational efficiencies overall.

Since launching the header bidding pilot program in September 2015, bRealTime's Biddr solutions are now live on over 100 websites, according to the company.